OUR STORY

Hong Kong, August 2020.

There we were, HOTTEST day on record…well, maybe not, but let’s go with it. We were grilling on a Tai Hang rooftop, Phil Collins  was blasting in the background.
Naturally, we wanted to spice up our burgers which lead to a SEARING conversation about the lack of diversity of hot sauces in Hong Kong, a most international city…!

The 3 of us have very different tastes and heat preferences, and we’ve come from different walks of life, but what can we say, Hot sauce brought us together.

We’ve also called many places home, from HK to LDN to SF, to MTL, SH, to NYC, we’ve lived all over, and global cuisines are part of our daily recommended intake. So, like, we’re discerning, but not snobby.

Long story short, FIYAH! Heat Store was born.

Here, you’ll find a carefully curated selection of global hot sauces, ranging from the purest expression of the habanero from Japanese brand Hop On Heaven, to good ol’ Crystal from the USA, to exclusive collabs from HOT chefs right here in Hong Kong.

That’s it, that’s our story. Join our mailing list for the HOTTEST.